In order to fully tap into this newly created pool of talent, you’ll want to make some simple (but necessary) changes to your current job postings.
First, make it apparent that you’re open to and actively looking for those displaced from their jobs by COVID-19 and that you can offer temporary and long-term positions - depending on both parties' needs. Applicants may feel hesitant to apply for a position if they feel you don't understood that they may leave once they are able to return to their previous job.
Next, paint a brief picture of a day-in-the-life for each position. Don’t just include things like essential duties and minimum requirements, lead with the great reasons to apply for the position. Also note what, if any, training is required and if your organization will provide this training.
Finally, keep in mind that the majority of your applicants may have never considered a career in senior care. Show them why making this move could be one of the best, most rewarding things they could do!
Once your job posting is in top shape, share it on job boards such as Google for Jobs, Indeed, ZipRecruiter and US.Jobs, as well as across your social media channels. To get the most bang for your buck, create a single posting to advertise all temporary positions that you can “boost” on many of these job boards and social channels.
As the situation with COVID-19 continues to unfold, we understand that this is an unfortunate time for all involved. We see daily how this is impacting communities, employees and employers at every level and you’ve been on our mind.
While COVID-19 is a worldwide issue, its impact is most felt at the community level as businesses close and friends and neighbors lose their jobs. There are numerous stories of how communities are coming together to help those in need. Because of this, local community outreach is a great place to start when it comes to getting your message out to displaced workers.
Start by contacting local businesses who may have had to furlough or let go of their employees, such as hotels, restaurants, retailers, etc. Let them know of your immediate needs and your desire to help employees bring home a paycheck in these uncertain times.
You can also reach out to your local chamber of commerce, as well as community Facebook pages, to help spread the word.
Advertising your job openings on social media is a free and effective way to recruit workers. New to social recruiting? Here are a few best practices to keep in mind:
Due to recent events, you should be prepared to address safety concerns that applicants may have. Reassure them that you are taking all necessary precautions by discussing the measures you have put in place to protect residents and staff. In addition providers may need to temporarily move away from traditional in-person interviews, opting instead for virtual interviews. While phone calls can be a great way to initially screen candidates, video conferencing provides that face-to-face connection which is important to feel confident that you’re hiring the right person.
Here are 4 quick tips for conducting a successful virtual interview:
Skype one of the most widely used services on the market. You can access Skype from any desktop or mobile device. Free calls are limited to up to 100 hours per month.
The Join.me platform doesn’t require any extra plugins or apps to use, which can be nice for an interview. Join.me offers a free trial and a range of pricing options.
FaceTime is a free application available on iOS, including desktop and mobile devices. It could be a great option if both the interviewer and interviewee are using an Apple device.
Zoom's Basic package is free and offers unlimited 1-on-1 conferencing. Users can access Zoom from their desktop or a mobile device.
Your organization may already have an account with GoToMeeting, making it a great option. Plans vary in cost, but start at $12, after a 14-day free trial.